KPI and product frameworks
HEART, AARRR, jobs-to-be-done, Kano and your own KPI categories.
- HEART — Happiness, Engagement, Adoption, Retention, Task success. Tag KPIs with a HEART category.
- AARRR — Acquisition, Activation, Retention, Referral, Revenue.
- Jobs-to-be-done — functional, emotional and social jobs, used on features, needs and journey steps.
- Kano — basic, performance and delight needs.
- Custom categories — add your own groupings, such as "Leading vs lagging", next to HEART and AARRR.
KPIs have no calculated score; Bonzaii reminds you when one hasn't been updated for 30 days.