Product maps and user journeys
Screens and how they link, with user journeys drawn on top.
A Product map is a canvas of your product's screens and actions as cards, joined by links. Cards can be linked to features and solutions.
A user journey is a path through those cards. Each step can hold jobs-to-be-done details: functional, emotional and social job, motivation, pain points and emotions. Mark the critical steps as Moments of truth.
Diagrams are free canvases for flows, architecture or processes, which you can also link to features and solutions.
Create and build a journey
- New journey asks for a name and an optional description. You add steps afterwards.
- The step list is the journey. Add, rename, reorder (drag the grip) and remove steps there.
- Place a step on a screen with the link button on the step. The path on the map is drawn from the steps that sit on screens, in step order. Steps outside the product (an email, a call) stay in the list without a screen.
- Each step on a screen shows that screen's features.
- A journey with no steps on screens shows nothing on the map, and its panel says so.
- Rename a journey by clicking its name in the Library panel or the map panel.